Cultural differences can be frustrating because they confuse us and are difficult to predict. With his book, Richard R. Gesteland strives to reduce the confusion by identifying and describing business standards and practices in different countries.

Cultures change over time. So does the international manager’s challenges. In this fifth, revised edition of his bestseller, Gesteland has updated every country profile and added new ones. Thus, Cross-Cultural Business Behavior will still be the book you cannot afford to leave at home.

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