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Children. Consumption, Advertising and Media

RedaktÝr Flemming Hansen

Children. Consumption, Advertising and Media

295 kr.
€ 32
$ 36
£ 22
301 pages
Edition: 1, 2002
ISBN: 978-87-630-0100-7

Buy book here!

Buy book here!

The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behavior, advertising and communication in general with a special focus on children and adolescents.

The book is suitable for undergraduate as well as graduate studies. It is also relevant to any person who has an interest in the development of children as consumers, their consumption
and not least their relationship to advertising and media.

The book is a result of the international seminar "Children's Socialization as Consumers and their Perception of  Advertising" held by the Forum for Advertising Research in June 2001.


 
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