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Changing Strategic Direction. Practical Insights into Opportunity Driven Business Development

Peter Skat-RÝrdam

Changing Strategic Direction. Practical Insights into Opportunity Driven Business Development

25 kr.
€ 33
$ 32
£ 21
166 pages
Edition: 1, 1999
ISBN: 978-87-630-0079-6

Buy book here!

Buy book here!

Leading strategy thinkers are quite aware of the shortcomings of strategy concepts when changing times make it difficult to plan. This book describes an original and innovative step-by-step opportunity approach to changing strategic direction.

The book presents five exciting cases of companies that have all made remarkable changes in strategic direction and have achieved exceptional results. The cases show that changes in strategic direction do not occur from strategic planning, but rather from the pursuit of business opportunities.

Changing Strategic Direction provides inspiring reading for business managers and academics, and is particularly well-suited for MBA programs.


 
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