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National Image & Competitive Advantage. The Theory and Practice of Place Branding

E.D. Jaffe, I. D. Nebenzahl

National Image & Competitive Advantage. The Theory and Practice of Place Branding

341 kr.
€ 37
$ 44
£ 25
237 pages
Edition: 2, 2006
ISBN: 978-87-630-0172-4

Buy book here!

Buy book here!

Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image.