China's Service Sector. A New Battlefield for International Corporations

International executives planning their company's move into the Chinese service sector, as well as students of business with an interest in emerging markets, will therefore welcome this wide-ranging industry by industry analysis of the entire Chinese service sector - from Internet Service Providers and E-Commerce to Tourism and Hotel Service. Dr. Luo uses up-to-the-minute case studies throughout the book to illuminate his explanations of the various strategic and tactical options open to the many service-sector companies wishing to enter this new battlefield.

Each case study details the entry strategy of an existing MNC into China, including Citibank, AT&T, Yahoo!, Marriott, and Saatchi & Saatchi, then examines how decisions are made about location selection and timing of entry. Issues like partner selection and operational strategies are covered thoroughly for each industry.

In the 20 years since abandoning their closed-door policy in 1979, the Chinese authorities have approved over 73,000 foreign-funded programs in the service sector, representing some $208 billion in foreign investments. With its imminent entry into the WTO expected to double China's share of world trade from 5% to 10% over the coming twenty years alone, China's Service Sector is a book that every service-sector company with a global vision will wish to consult.