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Marketing Communication Management. A Holistic Approach for Increased Profitability

Otto Ottesen

Marketing Communication Management. A Holistic Approach for Increased Profitability

25 kr.
€ 72
$ 86
£ 50
358 pages
Edition: 1, 2001
ISBN: 978-87-630-0066-6

Buy book here!

Buy book here!

The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes.

Ideal as a textbook for students of marketing at university level (business schools and MBA-programs), but the book's innovative approach will also be of great interest to business executives and employees alike who wish to expand and strengthen their core competencies in marketing communication.  


 
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