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Cross-Cultural Business Behavior. Negotiating, Selling, Sourcing and Managing Across Cultures

Richard R. Gesteland

Cross-Cultural Business Behavior. Negotiating, Selling, Sourcing and Managing Across Cultures

380 kr.
€ 41
$ 50
£ 28
351 pages
Edition: 4, 2005
ISBN: 978-87-630-0149-6

Buy book here!

Buy book here!

Now readers of the fourth edition will find even more of that practical guidance for negotiating with customers and suppliers around the world. They will also find fresh new cases, additional negotiator profiles and comparisons of Nordic business cultures as well as detailed advice for adapting sales presentations to the culture of the customer.


 
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