Based on thorough studies of several European business schools it shows that the formation of the content is a complex issue that only can be understood if one goes beyond simple investigations of the curricula.
Business schools are together with the consulting companies and the business press the core of a new management knowledge industry. In addition to producing knowledge, these institutions also provide legitimacy for managers and organizations that are using them. The role of the business schools as legitimacy providers is not only based on the knowledge they provide, but also on different symbols of the schools, like mission statements, titles, prestige, and networking. In this book, the content and the symbols of the European business schools are seen as two interrelated entities.