The book aims to present recent studies by researchers working in the field of consumption, advertising and media in relation to children. The purpose is to shed light on the relationship between consumer behavior, advertising and communication in general with a special focus on children and adolescents.
The book is suitable for undergraduate as well as graduate studies. It is also relevant to any person who has an interest in the development of children as consumers, their consumption and not least their relationship to advertising and media.
The book is a result of the international seminar "Children's Socialization as Consumers and their Perception of Advertising" held by the Forum for Advertising Research in June 2001.