What might be polite in one culture can be seen as rude in another. Richard R. Gesteland’s book Cross-Cultural Business Behavior has since the first edition in 1996 been a big help for many business travelers by identifying and describing business standards and practices in different countries.

But cultures change over time and so does the international manager’s challenges. In this fifth, thoroughly revised edition of his bestseller, Gesteland has updated every country profile and even added some new ones.

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